Keynote Talks

 

Ten Trends That Will Reshape 
E-Commerce in the Next Five Years

 

by Professor Sandeep Krishnamurthy, University of Washington, USA

 

Mail: sandeep at u.washington.edu. 

Abstract

Amazon.co.jp now allows Japanese consumers to walk into a store, scan a 
UPC code into their cell phone and access the company's page for that 
product. Customers can easily compare prices and if they like what they 
see, they can place an order with Amazon.co.jp instantly. The product is 
delivered to the consumer's doorstep - most likely with zero shipping 
cost. This simple example shows us how important E-Commerce has become 
in our daily lives. It seems like we do everything online nowadays. We shop. 
We sell. We trade. We communicate. We interact. We socialize. We consume 
content. Companies such as Amazon, eBay, Google, Yahoo and NTT DoCoMo 
are household names. Exciting new applications continue to sprout. In this talk, 
I will highlight ten important trends that will reshape how B2C and B2B 
E-Commerce works in the next five years. These trends will challenge us while 
enabling us to build a stronger online future at the same time.

Bio

Sandeep Krishnamurthy is Associate Professor of E-Commerce and Marketing 
at the University of Washington, Bothell.  Today, he is interested in studying 
the impact of the Internet on businesses, communities and individuals.  He is 
the author of a successful MBA E-Commerce textbook- "E-Commerce 
Management: Text and Cases" and has recently edited a book titled, 
"Contemporary Research in E-Marketing: Volume One".  His research has been 
published in journals such as Organizational Behavior and Human Decision 
Processes(OBHDP), Marketing Letters, Journal of Consumer Affairs, Journal of 
Computer-Mediated Communication, Quarterly Journal of E-Commerce, 
Marketing Management and Business Horizons.  He is the Associate Book 
Review Editor of the Journal of Marketing Research and a co-editor for a 
Special Issue of the International Marketing Review on E-Marketing.  His 
writings in the business press have appeared on Clickz.com, Digitrends.net 
and Marketingprofs.com.  His comments have been featured in press articles 
in outlets such as Marketing Computers, Direct Magazine, Wired.com, 
Medialifemagazine.com, Oracle’s Profit Magazine and The Washington Post. 
Sandeep also works in the areas of generic advertising and non-profit 
marketing.  You can access his web site at- 
http://faculty.washington.edu/sandeep and his blog at- 
http://sandeepworld.blogspot.com.  

 

ICT Use in Companies: Promise or Hassle?

 

by Professor Petra Schubert , University of Applied Sciences Basel (UAS Basel), SWITZERLAND

 

Mail: petra.schubert at fhbb.ch

Abstract

The keynote speech will look into the ICT use of companies with the aim of assessing e‑commerce readiness of European players. The presentation reports on a decade of experience in research projects with industry partners. The presentation is structured into three main parts: results from a recent study on ICT use, experiences from current e-business practice, and an outlook into the future potentials of the Internet.

E-commerce applications need to be integrated with existing business software. The increasing volume of data that is being exchanged electronically forces companies to integrate their historical IT landscape – inside the company as well as with business partners. Whereas many companies are still struggling with internal integration (EAI) the use of e-commerce makes it necessary to look over the boundaries of one single company into the topic of B2B-integration. In order to gain insight into the current situation of business software, the presentation will start with a recent management survey about the importance of ICT in Swiss small and medium-sized enterprises. The results include the current use of business software modules, the assessment of the potential of ICT use, the attitude of employees and management towards ICT, as well as the current and future investments and spending.

Interviews with e-business managers showed that there are different factors that influence the way a company approaches the integration of e-commerce solutions. There are no ready-made solutions available on the market. Customer requirements are in the centre of attention. Most e-business projects aim at improving business processes by electronically linking business partners. The right IT partner is the key to a successful project and to the long-term success of an e-business solution in general. Scalability is a basic requirement in most of the projects.

The presentation concludes with the search for the ingredients of the next Internet killer application. The presentation draws on the ideas of Moore, Metcalfe and Coase for the discussion of mobile devices and applications, digital signatures, PKI, and payment solutions.

Bio

Petra Schubert is professor for E-Business and director of the research institute at the Faculty of Business and Economics of the University of Applied Sciences Basel (UAS Basel). She holds a master’s degree in Information and Technology Management from the University of St. Gallen and a master’s degree in International Management (MIM) from the Community of European Management Schools (CEMS). In 1998, she spent one year as a visiting scholar at the Haas School of Business (University of California at Berkeley). She is cofounder and board member of the Ecademy, the Swiss national competence network for E-Business and E-Government.

Prof. Schubert authored one of the first books on «Virtual Communities of Transactions» and is a regular mini track chair for this topic at HICSS and AMCIS. She has written and co-edited several books, including «Digital Success», «Successfully Planning and Realizing E-Business», «Fulfillment in E-Business», «Procurement in E-Business», «E-Business Integration», «E-Business with Business Software», and «Integrated Business Processes with Business Software». She is a member of the editorial board of the Electronic Markets Journal (EM Markets), the Electronic Commerce Research Journal (ECRJ), and the International Journal of Enterprise Information Systems (IJEIS).

Current information: http://www.e-business.fhbb.ch/pschubert




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